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    Tourism Product Management and Industry Analysis   Table of Contents Chapter 1: Introduction . 3 Chapter 2: Key Digital Innovations . 5 Chapter 3: Stakeholders and Digitalisation . 8 3.1 Customers and Digital Transformation. 8 3.2 Employees and Digital Transformation. 9 Chapter 4: Challenges . 10 Chapter 5: Conclusion and Recommendations . 12 References . 14     Chapter 1: Introduction Digital transformation has significantly redefined the tourism industry in recent years with a revolution of how travellers plan, experience, and share their experiences and journeys (Pencarelli, 2020). Since the advent of the artificial intelligence (AI) and mobile applications, to virtual reality (VR), data analytics and social media, technology now takes centre stage in improving consumer interaction, improving operations, and allowing tourism organisations to keep pace with an ever-evolving global market. The emergence of the digit...
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  Green Horizons Eco-Lodge: Managing Stakeholders, Conflict, and Sustainability in Eco-Tourism Stakeholder Identification and Expectations Green Horizons Eco-Lodge is a business that has a complicated system of internal and external stakeholders. Internal stakeholders consist of the management, staff, and the local employees who desire to have stable jobs, good pay and a safe working environment. The external stakeholders include the local communities, environmental groups, tourists, the government agencies and the international partners. Every group is unique in its demands; tourists want to have properly sustainable experiences, the local communities want the fair share of benefits and respect of their cultural values; environmental organizations want them to follow the conservation laws; the government agencies need them to be more regulatory and promote tourism (Freeman, 1984). To fulfill these varied expectations, a trade-off between economic, social and environmental goals...
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